Projects & Case Studies

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Graphic Design >

images are blurred /cropped on purpose, please reach out to me if you'd like to know more details:)

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Digital Marketing & Branding >"Offline" Marketing >Community Engagement >

digital marketing & Branding

BRANDING
Market Research, Brand Guide, Branding Training
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WEBSITE
Data Driven UI and UX Design
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EMAIL MARKETING
Strategic Content Creation Based on Stats
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SOCIAL MEDIA
UGC, PGC, SM Targeted Advertising
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Free Cloneable

Ultra Gradients

Learn how to create an 'ultra gradient' in Webflow. This Cloneable is based on this Twitter thread of Fons Mans. He wrote a tutorial for Figma and I tried to create it in Webflow without any imported shapes or images.

"Offline" marketing

01. News release
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Wrote a news article for the Collingwood Local Newspaper highlighting a blood donation drive that was co-hosted at my workplace, elevating the brand image and raising awareness and community engagement.

Key Skills

  • Content writing & storytelling

  • Brand-aligned messaging

  • Public relations

02. Digital
Screens ad
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Designed an on-brand, relevant ad to drive student sign-ups; the campaign was featured on digital screens across campus

Key Skills

  • Graphic design & visual communication

  • Campaign strategy & positioning

  • Audience targeting (student engagement)

  • Brand-aligned messaging

03. Magazine
Ad (Measurable)
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Created magazine ads for Georgian Life Newspaper and implemented promo codes + QR codes to track conversions and measure campaign performance

Key Skills

  • Print advertisement design

  • Analytical thinking (promo code & QR code tracking)

  • Conversion tracking & performance measurement

  • Data-driven decision making

GRAPHIC DESIGN

Great design tells a story

My art work balances creativity with clarity, ensuring the message is impactful and aligned with marketing goals. For me, design isn’t just about aesthetics — it’s about sparking connection and driving engagement.

View More Designs >

community engagement

Led my team to create an SDG solution — won the Creative Solutions Award at the SDGs in Action Challenge
Dug into Spotify’s strategy during my exchange program — business model, data,  network effects, etc.
Joined Alibaba Global Initiatives, built a business plan for Sleemo, and got great feedback 👏
Helped run Connect 2 Career Job Fair as Logistics + Marketing Exec (100+ employers, no sweat 💪) During My Time at Georgian College
Jumped in at TIFF(Toronto International Film Festival) — because movies + volunteering = the dream combo 🎬
Volunteered at York University Open House as a campus ambassador — welcoming future Students with a smile :)
Hit the streets with the Side Launch Festival Promo Team to spotlight my workplace

COMMUNITY ENGAGEMENT

Helped run Connect 2 Career Job Fair as Logistics + Marketing Exec (100+ employers, no sweat 💪)

Dug into Spotify’s strategy during my exchange program — business model, data,  network effects, etc.

Led my team to create an SDG solution — won the Creative Solutions Award at the SDGs in Action Challenge 🎉
Learn More >>

Joined Alibaba Global Initiatives, built a business plan for Sleemo, and got complimented for it 👏

Showed up at Chamber of Commerce After 5 to soak up wisdom from the pros

Volunteered at YorkU Open House — welcoming future Lions with a smile :)

Jumped in at TIFF — because movies + volunteering = the dream combo 🎬

Hit the streets with the Side Launch Festival Promo Team to spotlight my workplace

Worked across roles as a Student Crew Member — turning campus into fun central

Contact Me

Don’t hesitate to reach out to me by sending a message using the form below.

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