What did I do: Designed and implemented a multi-touch email journey for guests from the time of booking through post-stay. Emails included reservation confirmations, upsell opportunities (room upgrades, spa packages, dining reservations), storytelling about the company brand, and a post-stay survey to capture guest feedback.
Goal: Enhance guest experience, increase upsell revenue, and gather customer insights for continuous service improvement.
Key Skills: Customer journey mapping, email automation, copywriting, personalization, A/B testing, performance tracking, CRM/ESP management, customer feedback analysis.
Please contact me for more details :))
What did I do: Developed lifecycle promotional campaigns across multiple outlets, including pre-sale teasers, launch-day promotions, mid-campaign reminders, and last-chance emails. Campaigns were tailored to each service line (restaurants, spa, golf, hotel stays, and meetings/conferences), ensuring messaging aligned with customer interests.
Goal: Drive bookings and reservations across all business outlets, optimize conversion rates, and maintain customer engagement throughout the sales cycle.
Key Skills: Campaign planning, segmentation, audience targeting, copywriting, design collaboration, data-driven optimization, sales funnel management, email scheduling.
Please contact me for more details :))
What did I do: Created a branded monthly newsletter highlighting resort updates, seasonal promotions, and curated lifestyle & seasonal content to keep customers informed and engaged. Balanced promotional content with storytelling to foster loyalty and long-term relationships.
Goal: Strengthen brand awareness, increase repeat bookings, and improve customer retention by maintaining ongoing engagement with past and prospective guests.
Key Skills: Content strategy, storytelling, brand voice development, layout design collaboration, analytics & reporting, CRM list management, subscriber engagement tactics.
Please contact me for more details :))
Learn how to create an 'ultra gradient' in Webflow. This Cloneable is based on this Twitter thread of Fons Mans. He wrote a tutorial for Figma and I tried to create it in Webflow without any imported shapes or images.
